Ascend Marketing's Cathy Pringle: "Clients Reap Huge ROI Benefits with Outsourced Marketing"

I recently interviewed Cathy Pringle. You'll want to read the profile of Ascend Marketing. They are an outsourced marketing firm that focuses on “the full marketing continuum, beginning with brand strategy and market development, but extending all the way through the execution piece, including sales support and measurement." Click on the link to read more.

Branding is Expectations and Fulfilling a Promise

When discussing branding with clients, sometimes it becomes confusing when it shouldn't be. Branding really boils down to an expectation on the part of the customer/consumer and then fulfillment of the promise.

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