I went to a networking event last night. Packed with people. Everyone had a name tag (that's a plus!) but most just had their name on it, not their company or affiliation. Now, I'm not a shy person, but there's definitely a shy factor that sneaks in when you don't know people and you've just come to meet "them."
Having a great 30 second commercial is part of getting more comfortable. The folks who could tell me what they do, without rattling it off so fast or using initials to explain (worse, using a word that is an anacronym of initials) or better, talked about a benefit to their customers, were the ones that I wanted to take a few minutes to get to know better.
Got me thinking about their marketing messages.
Have you worked on your 30 second commercial lately? Say it aloud now. Jot it down.
3 Tips to Create a Strong Marketing Message in Your 30 Second Commercial
- Identify who you help and how you help them.
- State the benefit to your customers
- Make it repeatable so that the person you are telling could tell it to your potential customer again next week.
Does your 30 second commercial (or elevator speech) meet each of these criteria?