Network Marketing - The Power of a Great 30 Second Commercial
I went to a networking event last night. Packed with people. Everyone had a name tag (that's a plus!) but most just had their name on it, not their company or affiliation. Now, I'm not a shy person, but there's definitely a shy factor that sneaks in when you don't know people and you've just come to meet "them."
Having a great 30 second commercial is part of getting more comfortable. The folks who could tell me what they do, without rattling it off so fast or using initials to explain (worse, using a word that is an anacronym of initials) or better, talked about a benefit to their customers, were the ones that I wanted to take a few minutes to get to know better.
Got me thinking about their marketing messages.
Have you worked on your 30 second commercial lately? Say it aloud now. Jot it down.
3 Tips to Create a Strong Marketing Message in Your 30 Second Commercial
- Identify who you help and how you help them.
- State the benefit to your customers
- Make it repeatable so that the person you are telling could tell it to your potential customer again next week.
Does your 30 second commercial (or elevator speech) meet each of these criteria?
5 comments:
Nice article, it really make sense...personally, the first 30 second of any commercials matters a lot, it's where they get my attention.
Good points. Customer service is really a necessity when it comes to managing business because it's always between you and your customers' convenience on how will you develop your firm as well how will you enhance the service with them. Without that link, you will not be able to measure if you're really are giving them the service they wanted. It's both a helping process.
Christina and Tyrone:
Thanks for visiting and for leaving a comment!
Chris
O.K. ...when you say 30 second commercial. You're not talking about a video, are you? The first comment kind of threw me off.
I'm thinking you're referring to having a live introduction, when you meet people about what it is you do.
...and in those regards, I absolutely agree. People should put more effort into presenting themselves and get their finest qualities down packed, so that they'll be better prepared to communicate their offers naturally.
Dj Will Power of OverpowerRadio.com
TheHomeBusinessPlan.Blogspot.com
This is amazing like the previous one..
Thank you for this article..
Post a Comment