Branding is Expectations and Fulfilling a Promise
When discussing branding with clients, sometimes it becomes confusing when it shouldn't be. Branding really boils down to an expectation on the part of the customer/consumer and then fulfillment of the promise.
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1 comment:
Hi, I am a Hong Kong student from The Hong Kong Polytechnic University. My major is Marketing and Public Relations. One of my current subject is studying Online PR. My groupmates and I built a blog to talk about Viral Marketing and how it can imply to anti-drug.
Please take a look on our website and comment on our post if there is any ideas, thx!!!
http://viralmarketingspd4290.blogspot.com/
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