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Branding & Marketing: 5 WAYS TO ADD POWER TO YOUR PRESS RELEASE PROGRAM
Updated: 5/12/2009 6:37:03 AM
Press Releases are more powerful than most advertising. See how to take advantage of new electronic tools to add power to your PR. . . .
Tags: public relations, press release, advertising, branding, marketing

Branding and Marketing: HOW TO CREATE A SPEAKER SHEET TO GET SPEAKING ENGAGEMENTS
Updated: 3/9/2009 7:18:57 AM
Creating a speaker sheet can help you get speaking engagements. Here's how. . . .
Tags: speaker sheet, speaking engagements, promoting your business

Branding & Marketing: 4 INEXPENSIVE TECHNIQUES TO MARKET YOUR OWN BUSINESS
Updated: 3/1/2009 8:06:09 AM
What are four low cost or no cost marketing techniques for marketing a small business? Crystal Robinson knows and is using them! . . .
Tags: low cost website, marketing techniques, marketing your small business

Branding & Marketing: MARKETING YOUR SMALL BUSINESS IN GOOGLE RESULTS
Updated: 2/22/2009 9:19:59 AM
Getting your business in the top results in Google search is important to help customers find your products and services. . . .
Tags: keywords Google branding marketing marketing your small business

Branding & Marketing: BRAND YOURSELF WITH YOUR TWITTER BACKGROUND
Updated: 1/20/2009 5:00:13 AM
Brand yourself with your Twitter background for added impact. contact information. Graphics. . . .
Tags: Twitter Branding Twitter Graphics Twitter Background

Branding & Marketing: INTERVIEW WITH MARKETING AGENCY PRESIDENT CHRIS BROWN
Updated: 1/8/2009 10:38:27 AM
Business profile: Interview with Marketing Agency President Chris Brown . . .
Tags: Branding Marketing Small business interview

Branding & Marketing: WHAT'S THE DIFFERENCE BETWEEN SALES AND MARKETING?
Updated: 10/21/2008 5:35:00 AM
Last week I asked my community of business contacts -- or "tribe" as Seth Godin describes it -- what their opinion of the difference between sales and marketing was. The range of answers surprised me. Some made me laugh and some...

Branding & Marketing: PERSONAL ENDORSEMENT OVER MASS IMPRESSIONS
Updated: 10/4/2008 6:27:00 AM
Much more personal than mass TV or even targeted internet advertising, human billboards provide a media channel that conveys the personal endorsement of those who wear the message. Buttons, handbags, hoodies and T-shirt advertising can convey the me . . .

Branding & Marketing: MARKETING GREEN AND SUSTAINABILITY: TREADING CAREFULLY!
Updated: 9/30/2008 6:19:00 AM
Do you remember when food got lighter a few years ago? Lite. Fat-Free. It was confusing at best. I think the Green Movement has hit this same level of marketing positioning. It's both an opportunity and a challenge. Joel Makower at Greenbiz.co . . .

Branding & Marketing: KEEPING YOUR WEBSITE UP TO DATE
Updated: 9/19/2008 5:37:00 AM
I visited a website of a business this morning that has some old information on it: the old address from before they moved. Forgivable? I wonder how much business is lost because things aren’t up-to-date and look sloppy?

Branding and Marketing: BRANDING YOUR SMALL BUSINESS AS A GREEN BUSINESS -- WITHOUT GREENWASHING
Updated: 9/17/2008 7:13:00 AM
So many businesses are trying to do the right thing when it comes to recycling, using "green" marketing materials printed with soy inks and post consumer waste paper and offering employees the opportunity to work from home one day a week to . . .

Branding & Marketing: BRANDING ISN'T JUST FOR "BIG BUSINESS"
Updated: 9/10/2008 6:03:00 AM
All businesses need some branding. That is a powerful statement that many small business owners might disagree with. Some small business owners think of big, huge consumer brands like Coke, Pepsi, Dell and McDonalds when they hear the wo . . .