Are you branding yourself as an Elephant... or a Leopard?
Although I've been out of corporate America for more than 10 years now, I sure appreciated all the stories in "Elephants can't change... but Leopards Can" by Michelle Griffin. The stories were familiar -- a real life study of organizational dynamics -- and brought back lots of memories for me.
My question to you -- are you branding yourself personally as an elephant or a leopard? Trying to whip an elephant who is stuck in his/her ways can be really difficult and will sap your energy. Nimble, forward thinking and quick -- not slow, lumboring and in the "that's the way we do it here" rut seems so much more appealing. By the same token -- changing your spots sometimes has a negative connotation as in not being sure of your direction. I think its really a balance.
If you get a chance, read thru Michelle's book - I think you'll like it.
2 comments:
I can really relate to this book. Over the years I have had clients that are both elephants and leopards. Our aim as Duct Tape Marketing coaches is to find that balance you speak of.
Our business environments change at a chaotic pace. There are times when elephants are needed for the heavy lifting, and others when only the speed and agility of leopards will do. And the ability to both lift and lead needs to be built into our organizations.
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