Why PR & Branding is Stronger than Marketing and Advertising
It's been a year since I posted about the difference between Advertising, Branding, Marketing and PR, so it's time again... 
Performancing and Neil Patel's blog reminded me of a series of four illustrations originally from ZAG by Marty Neumeier that quickly illustrate the difference between marketing and advertising vs PR and branding. Although the message has been circulating for a while, it bears repeating!
5 comments:
love this, chris! i hadn't seen it. thanks for sharing.
Anne:
Yep - this is clever. So short & sweet but it really tells the tale!
Chris
Hi Chris,
Great Blog! I just blogged about this today...great to see that others see this as a great resource.
That's really clever.
If that's ok with you I will repeat this on my own blog.BRAND MARKETING & CONSUMER ENGAGEMENT.
One comment I would like to make is my strong belief in the combined power of Advertising + PR + Branding. I believe it takes at least 3 different sources for consumers to start believing the message. Hence the need for repeating the information in different ways.
Good blogging! take care,
JPh
I think that's very cleverly explained. But without a well defined brand strategy, marketing, advertising and PR will all be less than optimized. Dennis -Core Strength Marketing.
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