5 Resources for Creating and Managing your Brand

I'm a big fan of lists, particularly lists that relate to branding and marketing. While researching a speech that I'm preparing, I found some interesting posts that I wanted to highlight:

1. Inventors Spot suggests you consider 10 branding factors before giving your new product a name that will be used as the brand for the lifecyle of the product line.
   
   
2. Martin Jelsema of Signature Strategies is a wonderful branding resource and provides two different series of guides: one for naming strategies and another for branding with color.
   
   
3. Ron McDaniel of Buzzoodle Buzz Marketing offers 10 Tips to Build the Buzz before a brand launch.
   
   
4. Note to CMO author Stephen Denny provides insight into positioning your little Brand against a Giant Killer by changing the way the giant is viewed.
   
   
5. E-consultancy suggests you manage your Brand Standards by creating guidelines and monitoring use of the standards.