UK vs US Mobile Phone Branding Perceptions
"My mobile phone is like my keys and my wallet. When I have it with me I feel very safe."
This is just one of the insights from today's video blog posting on Mobile Phones: Tool or Lifestyle from London, UK Blog Til You Drop from Laurence-Hélène.
We had lunch about a month ago and talked about how the people in the US feel about their phones (more aligned with the plan -- Verizon, Cingular, Sprint -- than with the phone -- Sony, Samsung, Nokia) compared with how the people in the UK feel about their phone.
Laurence-Hélène made this subject really come alive by interviewing one-on-one. It gives you almost a mini focus group feeling about the subject of phones with this individual. Go to her blog to see a 6 minute interview about mobile phone service and plans with one of her friends.
What do you think? Did I correctly represent how the US feels about their phones, or is it just an opinion of one individual?? Let me know.
Technorati Tags: Marketing, Branding, Mobile Phones
2 comments:
Chris -
I think your assessment is pretty dead on, however there are TV spots running that contradict you. Alltel's current commercial rotation is focused on their new LG phones...not the blonde with the better plan. While I'm still not one to sign onto a plan just for the cool phone, it might be a sign that the US is starting to align with British mentality.
You can't imagine how much fun I had making this video!
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