Branding & Marketing Blogs: Happy Blogtipping Day
Today is Blogtipping Day! I'm going to focus on Branding & Marketing Blogs. Thanks to Mike Sansone at Converstations for the reminder! The way it works is:
- Pick a blog
- Share three positives about the blog
- Offer one tip to improve the blog
- Tag it with Blogtipping
Actually, I think I'm supposed to do 3 blogs, but only have time to review, write & post one blog for the tipping right now. Check back later today for the other two!
B2B International Blog:
Positives:
- Clean, snappy layout. A photo or graphic with almost every post.
- Great material. Long, thoughtful posts. And regular posts.
- I especially like: the industrial branding ebook with PDF downloads of each chapter and podcasts. Truly a Web 2.0 use!
Improvements:
- I'd like to see a photo of the author to make more of a connection. It feels a little impersonal like a "company" is talking, not an individual. I'd like more of a personal one-on-one feel. Especially now that there is a book out.
I've bloglined this one with my RSS feeder, so I'll be watching to see if they post a photo of the person behind it!
Technorati Tags: Marketing, Branding, Brand Blogging, Blog Tipping, Blogging
1 comments:
Chris,
Firstly I am glad that you have found our B2B blog useful. We try and keep our blog fresh with latest thoughts, podcasts and e-books/white papers on subjects ranging from market research through to marketing and branding issues.
Our blog has been very successful in creating conversations with like-minded individuals & businesses; so much so that our 'Practical Guide to Market Research' e-book has now been downloaded over 23,000 times.
I take your point about personalizing our posts and so we have added in a photo of the author of the two e-books available for download.
If anyone else has any comments on how we can improve the blog please visit http://www.b2binternational.com/b2b-blog/ and let us know.
Speak soon
Nick Hague
Director - B2B International
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