Branding Dove by Revealing Real Beauty
Dove does a beautiful job of branding. Very real. Very authentic. The content is interesting and the medium they've used -- YouTube -- is the icing on the cake. Brilliant. Here's the short video 1:14 of the transformation.
Hat tip to BrandSimple for the link:
The recent rapid-movement video of a young woman being transformed from perfectly fine to perfectly fabulous through tricks of the beauty and technology trades is a perfect example of PR as branding power app. The core message of the video is, course, that models don’t really look the way we see them in ads. It beautifully underscores Dove’s Campaign for Real Beauty.
Tags: PR Marketing Branding YouTube
3 comments:
Very useful and excellent information..
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Truly brilliant. Great job from Dove, "Real Women" "Real Beauty". What does that say about consumers and over-exposure to advertising and marketing...
Regards,
JPh @ http://concept2creation.blogspot.com
Even though this has been out for a while- its still one of the best examples of the power of digital and viral marketing to build brands
Allen Adamson
Author BrandDigital
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