The Power of the Press Release for Positioning in Google

Press releases may be one of the most misunderstood and undervalued tools in a marketing program. So many people still think that they are only for mailing to the media and feel disappointed that the release didn't turn into a feature story. Sure, everyone wants a great story following a press release... but the press releases can be really effective in other ways to help you to reach your marketing goals.

5 Ways to Use a Press Release -- besides mailing it to the media!

1) Post on the Internet to help your search engine optimization
2) Send it to a potential client who is considering your product or service.
3) Include it in your packet of information for a potential employee or business alliance.
4) Post it on your web site to provide more content and keywords
5) Send it to a current client so they know what's new with your business.

By consistently using press releases with these simple techniques and an optimized web site, Marketing Resources & Results has achieved nice positioning in Google search engines for some key marketing terms:

• marketing resources and consulting firms #6 of 20 million
• marketing consulting firms Ohio #3 in 7 million
• results for marketing and branding #7 of 10 million
• marketing consulting firms Cleveland #6 in 2 million
• marketing workshops Cleveland #3 of 1.6 million
• marketing presentations #13 of 40 million
• marketing and branding in Akron #1
• marketing consulting Northeast Ohio #1 of 2 million
• marketing firm Northeast Ohio #2 of 1.9 million
  

Tags: PR Public Relations Marketing Branding Press Release Google Positioning